Master's Degree Law, Economics, Management - Tourism - Management of Accommodation Units and Tourist Stays Track
Identity card
- Domain : Law, Economics, Management
- Full time course
- Continuing Education
- Degree apprenticeships
- Accessible to people with disability
- 120 ECTS credits
- 4 semesters
- La Rochelle
OBJECTIVES
Presentation
“Are you looking for a management course with a focus on tourism?
The Master’s degree in Tourism (Management of Tourist Accommodation and Stays - GUEST) will enable you to acquire technical, managerial and operational skills.
On the one hand, you will be able to carry out market research, set prices, choose distribution channels and implement a web marketing strategy.
On the other hand, you will be able to prospect and manage a customer portfolio as well as projects, lead a team and manage a business.
Once you have completed your training, you will be eligible for operational positions such as managers in the hospitality and tourism industries in France and abroad.”
Eve LAMENDOUR
Pierre LABARDIN
ADMISSION
PROGRAMME
Semester 1
Accomodation Management 1 Mandatory
-
Revenue Management
Mandatory
- Language used for teaching
French
- 21h (21h lectures)
- 2 ECTS credits
- Course code
223-1-31
- Language used for teaching
-
Gestion de l'hôtellerie de plein air
Mandatory
- Language used for teaching
French
- 21h (12h lectures - 9h tutorials)
- 2 ECTS credits
- Course code
223-1-32
- Language used for teaching
-
Create Travel Packages
Mandatory
- Language used for teaching
French
- 21h (12h lectures - 9h tutorials)
- 2 ECTS credits
- Course code
223-1-33
- Language used for teaching
Cross Curricular Units Mandatory
-
LV1 Anglais
Mandatory
- Language used for teaching
English - French
- 21h (21h tutorials)
- 2 ECTS credits
- Course code
223-1-01
- Language used for teaching
-
Etudes qualitatives
Mandatory
- Language used for teaching
French
- 24h (15h lectures - 9h tutorials)
- 3 ECTS credits
- Course code
223-1-02
- Language used for teaching
-
Méthodologie de la recherche
Mandatory
- Language used for teaching
French
- 18h (9h lectures - 9h tutorials)
- 2 ECTS credits
- Course code
223-1-03
- Language used for teaching
-
Modern Foreign Language: Indonesian (beginners)
Course option
- Language used for teaching
Indonesian - French
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-1-05
- Language used for teaching
-
Modern Foreign Language: Spanish (confirmed)
Course option
- Language used for teaching
French - Spanish
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-1-04
- Language used for teaching
Services Management Mandatory
-
Marketing and innovation in services
Mandatory
- Language used for teaching
wb - English
- 24h (15h lectures - 9h tutorials)
- 3 ECTS credits
- Course code
223-1-11
- Language used for teaching
-
Brand Management
Mandatory
- Language used for teaching
French
- 18h (9h lectures - 9h tutorials)
- 2 ECTS credits
- Course code
223-1-12
- Language used for teaching
-
Management d'équipe et négociation
Mandatory
- Language used for teaching
French
- 27h (15h lectures - 12h tutorials)
- 3 ECTS credits
- Course code
223-1-13
- Language used for teaching
Understanding the World of Tourism Mandatory
-
Introduction to Tourism and Hospitality
Mandatory
- Language used for teaching
French
- 21h (12h lectures - 9h tutorials)
- 3 ECTS credits
- Course code
223-1-21
- Language used for teaching
-
History of Cultural Policies
Mandatory
- Language used for teaching
French
- 13h 30min (13h 30min lectures)
- 2 ECTS credits
- Course code
223-1-22
- Language used for teaching
-
Project Integration
Mandatory
- Language used for teaching
French
- 10h 30min (10h 30min tutorials)
- 2 ECTS credits
- Course code
223-1-23
- Language used for teaching
-
Politique publique dans le tourisme
Mandatory
- Language used for teaching
French
- 12h (12h lectures)
- 1 ECTS credit
- Course code
223-1-24
- Language used for teaching
Semester 2
Cross Curricular Units Mandatory
-
LV1 Anglais
Mandatory
- Language used for teaching
English - French
- 21h (21h tutorials)
- 2 ECTS credits
- Course code
223-2-01
- Language used for teaching
-
Etudes quantitatives
Mandatory
- Language used for teaching
French
- 21h (12h lectures - 9h tutorials)
- 2 ECTS credits
- Course code
223-2-02
- Language used for teaching
-
Modern Foreign Language: Indonesian (beginners)
Course option
- Language used for teaching
French - Indonesian
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-2-05
- Language used for teaching
-
Modern Foreign Language: Spanish (confirmed)
Course option
- Language used for teaching
French - Spanish
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-2-06
- Language used for teaching
Digital Marketing Management 1 Mandatory
-
Stratégie marketing digital
Mandatory
- Language used for teaching
French
- 25h 30min (15h lectures - 10h 30min tutorials)
- 2 ECTS credits
- Course code
223-2-11
- Language used for teaching
-
Mise en marché des destinations touristiques
Mandatory
- Language used for teaching
French
- 24h (15h lectures - 9h tutorials)
- 2 ECTS credits
- Course code
223-2-12
- Language used for teaching
Gérer les hébergements 2 Mandatory
-
Mise à niveau en comptabilité
Mandatory
- Language used for teaching
French
- 15h (15h tutorials)
- 2 ECTS credits
- Course code
223-2-31
- Language used for teaching
Professionalisation Mandatory
-
Mémoire
Mandatory
- Language used for teaching
French
- 4 ECTS credits
- Course code
223-2-03
- Language used for teaching
-
Stage (12 semaines)
Mandatory
- Language used for teaching
French
- 12 ECTS credits
- Course code
223-2-04-STAG
- Language used for teaching
Sustainable Tourism Management Mandatory
-
Responsible Tourism
Mandatory
- Language used for teaching
French
- 39h (24h lectures - 15h tutorials)
- 3 ECTS credits
- Course code
223-2-21
- Language used for teaching
Semester 3
Accomodation Management 2 Mandatory
-
Villages-Vacances
Mandatory
- Language used for teaching
French
- 15h (9h lectures - 6h tutorials)
- 2 ECTS credits
- Course code
223-3-21
- Language used for teaching
-
Entrepreuneuriat
Mandatory
- Language used for teaching
French
- 15h (15h tutorials)
- 2 ECTS credits
- Course code
223-3-22
- Language used for teaching
-
Finance dans les hébergements
Mandatory
- Language used for teaching
French
- 15h (9h lectures - 6h tutorials)
- 2 ECTS credits
- Course code
223-3-23
- Language used for teaching
-
Integration Project
Mandatory
- Language used for teaching
French
- 10h 30min (10h 30min tutorials)
- 2 ECTS credits
- Course code
223-3-24
- Language used for teaching
Cross Curricular Units Mandatory
-
LV1 Anglais
Mandatory
- Language used for teaching
English - French
- 21h (21h tutorials)
- 2 ECTS credits
- Course code
223-3-01
- Language used for teaching
-
Law
Mandatory
- Language used for teaching
French
- 21h (15h lectures - 6h tutorials)
- 3 ECTS credits
- Course code
223-3-02
- Language used for teaching
-
Quality
Mandatory
- Language used for teaching
French
- 21h (15h lectures - 6h tutorials)
- 3 ECTS credits
- Course code
223-3-03
- Language used for teaching
-
Modern Foreign Language: Spanish (confirmed)
Course option
- Language used for teaching
French
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-3-04
- Language used for teaching
-
Modern Foreign Language: Indonesian (beginners)
Course option
- Language used for teaching
French
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-3-05
- Language used for teaching
Destination Marketing Mandatory
-
Stratégies B to B sur les destinations
Mandatory
- Language used for teaching
French
- 21h (15h lectures - 6h tutorials)
- 4 ECTS credits
- Course code
223-3-11
- Language used for teaching
-
Sustainable Tourism and Heritage Promotion
Mandatory
- Language used for teaching
French
- 15h (9h lectures - 6h tutorials)
- 2 ECTS credits
- Course code
223-3-12
- Language used for teaching
-
Oenotourisme + food & beverages
Mandatory
- Language used for teaching
French
- 12h (12h tutorials)
- 2 ECTS credits
- Course code
223-3-13
- Language used for teaching
-
Business customers
Mandatory
- Language used for teaching
French
- 21h (12h lectures - 9h tutorials)
- 3 ECTS credits
- Course code
223-3-14
- Language used for teaching
Networking Mandatory
-
Networking : Promotion Project
Mandatory
- Language used for teaching
French
- 9h (9h tutorials)
- 2 ECTS credits
- Course code
223-3-41
- Language used for teaching
Semester 4
Accomodation Management 3 Mandatory
-
Hébergements de luxe
Mandatory
- Language used for teaching
French
- 40h 30min (28h 30min lectures - 12h tutorials)
- 3 ECTS credits
- Course code
223-4-21
- Language used for teaching
-
Wellness Tourism
Mandatory
- Language used for teaching
French
- 33h (21h lectures - 12h tutorials)
- 2 ECTS credits
- Course code
223-4-22
- Language used for teaching
Creating a Hotel Business Plan Mandatory
-
Hotel Business Plan
Mandatory
- Language used for teaching
French
- 37h 30min (30h lectures - 7h 30min tutorials)
- 3 ECTS credits
- Course code
223-4-31
- Language used for teaching
Digital Marketing Management 2 Mandatory
-
RH & droit social
Mandatory
- Language used for teaching
French
- 21h (15h lectures - 6h tutorials)
- 2 ECTS credits
- Course code
223-4-11
- Language used for teaching
-
Reputation Management
Mandatory
- Language used for teaching
French
- 18h (12h lectures - 6h tutorials)
- 2 ECTS credits
- Course code
223-4-12
- Language used for teaching
Modern Foreign Language Mandatory
-
LV1 Anglais
Mandatory
- Language used for teaching
English - French
- 21h (21h tutorials)
- 2 ECTS credits
- Course code
223-4-01
- Language used for teaching
-
Modern Foreign Language: Spanish (confirmed)
Course option
- Language used for teaching
French
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-4-03
- Language used for teaching
-
Modern Foreign Language: Indonesian (beginners)
Course option
- Language used for teaching
French
- 15h (15h tutorials)
- 1 ECTS credit
- Course code
223-4-04
- Language used for teaching
Professionnalisation Mandatory
-
Work Placement (12 weeks)
Course option
- Language used for teaching
French
- 15 ECTS credits
- Course code
223-4-05-STAG
- Language used for teaching
-
Mission en entreprise : Mémoire de recherche et pratique professionnelle
Course option
- Language used for teaching
French
- 15 ECTS credits
- Course code
223-4-02-ALT
- Language used for teaching
AFTERWARDS
Activity areas
- International relationships
- Management, business management, accounting
- Tourism