Master's Degree Law, Economics, Management - Tourism - Management of Accommodation Units and Tourist Stays Track

OBJECTIVES
ADMISSION
PROGRAMME
AFTERWARDS

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Diplôme national de master contrôlé par l'État

OBJECTIVES

Presentation

“Are you looking for a management course with a focus on tourism?
The Master’s degree in Tourism (Management of Tourist Accommodation and Stays - GUEST) will enable you to acquire technical, managerial and operational skills.
On the one hand, you will be able to carry out market research, set prices, choose distribution channels and implement a web marketing strategy.
On the other hand, you will be able to prospect and manage a customer portfolio as well as projects, lead a team and manage a business.
Once you have completed your training, you will be eligible for operational positions such as managers in the hospitality and tourism industries in France and abroad.”
Eve LAMENDOUR
Pierre LABARDIN

ADMISSION

PROGRAMME

  • Revenue Management Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-31

  • Gestion de l'hôtellerie de plein air Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-32

  • Creating Travel Packages Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-33

  • LV1 Anglais Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-01

  • Etudes qualitatives Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-02

  • Méthodologie de la recherche Mandatory
    • Language used for teaching

      French

    • 15h (6h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-03

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      Indonesian - French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-05

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-04

  • Stratégie marketing digital Mandatory
    • Language used for teaching

      French

    • 22h 30min (12h lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      223-1-11

  • Brand Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-12

  • Management d'équipe et négociation Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-13

  • Introduction to Tourism and Hospitality Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-21

  • History of Cultural Policies Mandatory
    • Language used for teaching

      French

    • 12h (12h lectures)
    • 2 ECTS credits
    • Course code

      223-1-22

  • Integration Project Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      223-1-23

  • Tourism and Public Policy Mandatory
    • Language used for teaching

      French

    • 12h (12h lectures)
    • 2 ECTS credits
    • Course code

      223-1-24

  • Improving Accounting Skills Mandatory
    • Language used for teaching

      French

    • 24h (24h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-31

  • LV1 Anglais Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-01

  • Etudes quantitatives Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-02

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      French - Indonesian

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-05

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-06

  • Marketing and innovation in services Mandatory
    • Language used for teaching

      wb - English

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-11

  • Mise en marché des destinations touristiques Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-12

  • Mémoire Mandatory
    • Language used for teaching

      French

    • 4 ECTS credits
    • Course code

      223-2-03

  • Stage (12 semaines) Mandatory
    • Language used for teaching

      French

    • 12 ECTS credits
    • Course code

      223-2-04-STAG

  • Responsible Tourism Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-21

  • Gestion des Villages-Vacances Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-21

  • Hotel Business Plan Mandatory
    • Language used for teaching

      French

    • 27h (21h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-22

  • Finance dans les hébergements Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-23

  • Integration Project Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      223-3-24

  • LV1 Anglais Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-01

  • Law Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-02

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-04

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-05

  • Stratégies B to B sur les destinations Mandatory
    • Language used for teaching

      French

    • 18h (12h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-11

  • Sustainable Tourism and Heritage Promotion Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-12

  • Wine Tourisme + Food & Beverages Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-13

  • Business Customers Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-14

  • Networking: Promotion Project Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      223-3-41

  • Hébergements de luxe Mandatory
    • Language used for teaching

      French

    • 33h (21h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      223-4-21

  • Wellness Tourism Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-22

  • LV1 Anglais Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-01

  • Quality Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-4-06

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-04

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-03

  • RH & droit social & litiges Mandatory
    • Language used for teaching

      French

    • 33h (21h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-11

  • SEO Content Writing and E-Reputation Management Mandatory
    • Language used for teaching

      French

    • 12h (6h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-12

  • Mission en entreprise : Mémoire de recherche et pratique professionnelle Course option
    • Language used for teaching

      French

    • 14 ECTS credits
    • Course code

      223-4-02-ALT

  • Work Placement (12 weeks) Course option
    • Language used for teaching

      French

    • 14 ECTS credits
    • Course code

      223-4-05-STAG

AFTERWARDS

Activity areas

  • International relationships
  • Management, business management, accounting
  • Tourism
Registration

IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

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Updated on 16 June 2026
Information subject to change