Master's Degree Law, Economics, Management - Tourism - Management of Accommodation Units and Tourist Stays Track

OBJECTIVES
ADMISSION
PROGRAMME
AFTERWARDS

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Diplôme national de master contrôlé par l'État

OBJECTIVES

Presentation

“Are you looking for a management course with a focus on tourism?
The Master’s degree in Tourism (Management of Tourist Accommodation and Stays - GUEST) will enable you to acquire technical, managerial and operational skills.
On the one hand, you will be able to carry out market research, set prices, choose distribution channels and implement a web marketing strategy.
On the other hand, you will be able to prospect and manage a customer portfolio as well as projects, lead a team and manage a business.
Once you have completed your training, you will be eligible for operational positions such as managers in the hospitality and tourism industries in France and abroad.”
Eve LAMENDOUR
Pierre LABARDIN

ADMISSION

PROGRAMME

  • Revenue Management Mandatory
    • Language used for teaching

      French

    • 21h (21h lectures)
    • 2 ECTS credits
    • Course code

      223-1-31

  • Outdoor Accommodation Management Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-32

  • Creating Travel Packages Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-33

  • English Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-01

  • Qualitative Research Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-02

  • Research Methodology Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-03

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      Indonesian - French

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-1-05

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-1-04

  • Marketing and Service Innovation Mandatory
    • Language used for teaching

      wb - English

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-11

  • Brand Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-12

  • Team Management and Negotiation Mandatory
    • Language used for teaching

      French

    • 27h (15h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-13

  • Introduction to Tourism and Hospitality Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-21

  • History of Cultural Policies Mandatory
    • Language used for teaching

      French

    • 13h 30min (13h 30min lectures)
    • 2 ECTS credits
    • Course code

      223-1-22

  • Integration Project Mandatory
    • Language used for teaching

      French

    • 10h 30min (10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      223-1-23

  • Tourism and Public Policy Mandatory
    • Language used for teaching

      French

    • 12h (12h lectures)
    • 1 ECTS credit
    • Course code

      223-1-24

  • Improving Accounting Skills Mandatory
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-31

  • English Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-01

  • Quantitative Research Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-02

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-2-06

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      French - Indonesian

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-2-05

  • Digital Marketing Strategy Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      223-2-11

  • Marketing Tourist Destinations Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-12

  • Dissertation Mandatory
    • Language used for teaching

      French

    • 4 ECTS credits
    • Course code

      223-2-03

  • Work Placement (12 weeks) Mandatory
    • Language used for teaching

      French

    • 12 ECTS credits
    • Course code

      223-2-04-STAG

  • Responsible Tourism Mandatory
    • Language used for teaching

      French

    • 39h (24h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      223-2-21

  • Holiday Camp Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-21

  • Entrepreuneurship Mandatory
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-22

  • Finance in Accommodtion Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-23

  • Integration Project Mandatory
    • Language used for teaching

      French

    • 10h 30min (10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      223-3-24

  • English Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-01

  • Law Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-02

  • Quality Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-03

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-3-04

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-3-05

  • BtoB Marketing Destination Strategies Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 4 ECTS credits
    • Course code

      223-3-11

  • Sustainable Tourism and Heritage Promotion Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-12

  • Wine Tourisme + Food & Beverages Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-13

  • Business Customers Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-14

  • Networking: Promotion Project Mandatory
    • Language used for teaching

      French

    • 9h (9h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-41

  • Luxury Hotels Mandatory
    • Language used for teaching

      French

    • 40h 30min (28h 30min lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      223-4-21

  • Wellness Tourism Mandatory
    • Language used for teaching

      French

    • 33h (21h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-22

  • Hotel Business Plan Mandatory
    • Language used for teaching

      French

    • 37h 30min (30h lectures - 7h 30min tutorials)
    • 3 ECTS credits
    • Course code

      223-4-31

  • English Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-01

  • Modern Language: Spanish (Advanced) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-4-03

  • Modern Language: Indonesian (Beginners) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 1 ECTS credit
    • Course code

      223-4-04

  • HR & Social Law Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-11

  • SEO Content Writing and E-Reputation Management Mandatory
    • Language used for teaching

      French

    • 18h (12h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-12

  • Work Placement: Dissertation and Professional Practice Course option
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      223-4-02-ALT

  • Work Placement (12 weeks) Course option
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      223-4-05-STAG

AFTERWARDS

Activity areas

  • International relationships
  • Management, business management, accounting
  • Tourism
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IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

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Updated on 8 September 2025
Information subject to change