Master's Degree in Tourism, Management of Accommodation Units and Tourist Stays pathway - GUEST

OBJECTIVES
ADMISSION
PROGRAMME
AFTERWARDS

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Diplôme national de master contrôlé par l'État

OBJECTIVES

Presentation

“Are you looking for a management course with a focus on tourism?
The Master’s degree in Tourism (Management of Tourist Accommodation and Stays - GUEST) will enable you to acquire technical, managerial and operational skills.
On the one hand, you will be able to carry out market research, set prices, choose distribution channels and implement a web marketing strategy.
On the other hand, you will be able to prospect and manage a customer portfolio as well as projects, lead a team and manage a business.
Once you have completed your training, you will be eligible for operational positions such as managers in the hospitality and tourism industries in France and abroad.”
Eve LAMENDOUR
Pierre LABARDIN

ADMISSION

PROGRAMME

  • Revenue Management Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-31

  • Management of Campsites and Outdoor Accommodation Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-32

  • Tourist Stay Design Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-33

  • Digital Marketing Strategy Mandatory
    • Language used for teaching

      French

    • 22h 30min (12h lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      223-1-11

  • Brand Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-12

  • Team Management and Negotiation Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-13

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-01

  • Qualitative Studies Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-1-02

  • Research Methodology Mandatory
    • Language used for teaching

      French

    • 15h (6h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-03

  • Foreign Language 2 Indonesian (Beginner) Course option
    • Language used for teaching

      Indonesian - French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-05

  • Foreign Language 2 Spanish (Advanced) Course option
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-04

  • Introduction to Destinations and Accommodation Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-1-21

  • History & Research in Tourism & Cultural Policies Mandatory
    • Language used for teaching

      French

    • 12h (12h lectures)
    • 2 ECTS credits
    • Course code

      223-1-22

  • Integration Project 1 Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      223-1-23

  • Public Policy in Tourism Mandatory
    • Language used for teaching

      French

    • 12h (12h lectures)
    • 2 ECTS credits
    • Course code

      223-1-24

  • Refresher Course in Accounting, Excel and Statistics Mandatory
    • Language used for teaching

      French

    • 24h (24h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-31

  • Responsible Tourism Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-21

  • Thesis Mandatory
    • Language used for teaching

      French

    • 4 ECTS credits
    • Course code

      223-2-03

  • Internship (12 weeks) Mandatory
    • Language used for teaching

      French

    • 12 ECTS credits
    • Course code

      223-2-04-STAG

  • Marketing and innovation in services Mandatory
    • Language used for teaching

      wb - English

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-11

  • Marketing of Tourist Destinations Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-12

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-01

  • Quantitative Studies Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-02

  • Foreign Language 2 Indonesian (Beginner) Course option
    • Language used for teaching

      French - Indonesian

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-05

  • Foreign Language 2 Spanish (Advanced) Course option
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-2-06

  • Holiday Village Management Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-21

  • Revenue management 2 Mandatory
    • Language used for teaching

      French

    • 27h (21h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-22

  • Finance in Accommodation Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-23

  • Integration Project 2 Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      223-3-24

  • B2B Strategies for Destinations Mandatory
    • Language used for teaching

      French

    • 18h (12h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-11

  • Promotion of Sustainable Destinations and Heritage Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-12

  • Wine Tourism + Food & Beverages Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-13

  • Business Clientele Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-14

  • Networking: Class Project Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      223-3-41

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-01

  • Law Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-3-02

  • Foreign Language 2 Spanish (Advanced) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-04

  • Foreign Language 2 Indonesian (Beginner) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-3-05

  • Luxury Accommodation Mandatory
    • Language used for teaching

      French

    • 33h (21h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      223-4-21

  • Wellness Tourism Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-22

  • Company Assignment: Research Thesis and Professional Practice Course option
    • Language used for teaching

      French

    • 14 ECTS credits
    • Course code

      223-4-02

  • Internship (12 weeks): Research Thesis and Professional Practice Course option
    • Language used for teaching

      French

    • 14 ECTS credits
    • Course code

      223-4-05-STAG

  • HR, Employment Law & Disputes Mandatory
    • Language used for teaching

      French

    • 33h (21h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-11

  • Web SEO Writing and E-reputation Mandatory
    • Language used for teaching

      French

    • 12h (6h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-12

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-01

  • Quality & Sustainable Development Mandatory
    • Language used for teaching

      French

    • 21h (15h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      223-4-06

  • Foreign Language 2 Indonesian (Beginner) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-04

  • Foreign Language 2 Spanish (Advanced) Course option
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      223-4-03

AFTERWARDS

Activity areas

  • International relationships
  • Management, business management, accounting
  • Tourism
Registration

IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

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Updated on 6 November 2026
Information subject to change