Master's Degree Law, Economics, Management - Marketing and Sales - Digital Marketing Track

OBJECTIVES
ADMISSION
PROGRAMME
AFTERWARDS

Identity card

Diplôme national de master contrôlé par l'État

OBJECTIVES

Presentation

“Would you like to acquire solid knowledge and skills in management, marketing and digital marketing?
Choose the Digital Marketing track.
Thanks to the managerial and organisational skills you will develop and your mastery of digital tools, you will be able to understand and analyse a market and efficiently adapt your strategy to current consumer needs.
Versatile, you will master digital marketing techniques (referencing, mobile marketing, social media, etc.), traffic acquisition and audience measurement, as well as visual and editorial creation.”
Julien VIAU
Jean-Charles RICO

ADMISSION

PROGRAMME

  • LV1 Anglais Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-01

  • Méthodologie de la recherche et des études Mandatory
    • Language used for teaching

      French

    • 27h (9h lectures - 9h tutorials - 9h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-02

  • Maîtrise du tableur Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-03

  • Technologies du web Mandatory
    • Language used for teaching

      French

    • 31h 30min (9h lectures - 13h 30min tutorials - 9h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-31

  • Bases de données Mandatory
    • Language used for teaching

      French

    • 19h 30min (6h lectures - 13h 30min tutorials)
    • 3 ECTS credits
    • Course code

      222-1-32

  • Maîtrise des outils de traitement graphique (indesign) Mandatory
    • Language used for teaching

      French

    • 19h 30min (13h 30min tutorials - 6h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-1-33

  • Marketing et innovation dans les services Mandatory
    • Language used for teaching

      French

    • 30h (15h lectures - 9h tutorials - 6h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-21

  • Gestion de la marque Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-22

  • Etudes qualitatives Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-1-23

  • Team Management Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-11

  • Marketing responsable Mandatory
    • Language used for teaching

      French

    • 27h (12h lectures - 9h tutorials - 6h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-12

  • Gestion de projet Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-13

  • LV1 Anglais Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 1 ECTS credit
    • Course code

      222-2-01

  • Maîtrise des outils de traitement graphique (Photoshop) Mandatory
    • Language used for teaching

      French

    • 10h 30min (10h 30min tutorials)
    • 1 ECTS credit
    • Course code

      222-2-02

  • Etudes qualitatives sur le web (netnographie...) Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-21

  • Etudes quantitatives 1 Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-22

  • Data Scraping and Wrangling Mandatory
    • Language used for teaching

      French

    • 19h 30min (4h 30min lectures - 15h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-23

  • Stratégie marketing digital Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      222-2-11

  • Economic and Legal Environment of Digital Mandatory
    • Language used for teaching

      French

    • 31h 30min (15h lectures - 10h 30min tutorials - 6h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-2-12

  • Comportement du consommateur à l'ère digitale Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-13

  • Droit du numérique Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-14

  • Mémoire de recherche Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-2-04

  • Stage (12 semaines) Mandatory
    • Language used for teaching

      French

    • 11 ECTS credits
    • Course code

      222-2-05-STAG

  • LV1 Anglais Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-01

  • Maîtrise du tableur avancé Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-02

  • Video Formats Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-03

  • Méthodes quantitatives 2 Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-31

  • Analytics and Digital Performance Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 9h tutorials - 3h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-3-32

  • Data Visualisation Mandatory
    • Language used for teaching

      French

    • 19h 30min (4h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-33

  • Marketing d'influence responsable Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-21

  • Brand content Mandatory
    • Language used for teaching

      French

    • 24h (9h lectures - 9h tutorials - 6h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-3-22

  • Conduite de projets digitaux innovants 1 (web, mobile, loT) Mandatory
    • Language used for teaching

      French

    • 30h (6h lectures - 12h tutorials - 12h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-3-11

  • Marketing et internet des objets Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-12

  • Référencement naturel Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-13

  • Search Engine Advertising Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-14

  • Média sociaux et community management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-21

  • E-Pub (affiliation, display...) Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-22

  • Marketing direct et e-mailing Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-23

  • Conduite de projets digitaux innovants 2 (web, mobile, IOT) Mandatory
    • Language used for teaching

      French

    • 24h (3h lectures - 9h tutorials - 12h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-4-11

  • Conversion et UX design Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-12

  • Digital Responsibility and Business Ethics Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 1 ECTS credit
    • Course code

      222-4-13

  • LV1 Anglais Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 1 ECTS credit
    • Course code

      222-4-01

  • Dissertation (Work-Study Programme) Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-4-03

  • Work Experience Assignment (Work-Study Programme) Mandatory
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      222-4-05

  • Mémoire de recherche (initial) Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-4-02

  • Stage (12 semaines) (initial) Mandatory
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      222-4-04-STAG

AFTERWARDS

Activity areas

  • Bank, insurance
  • Communication, media
  • Computers, Web, Images, Telecommunications
  • Management, business management, accounting
  • Marketing
  • Trade, distribution
Registration

IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

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Updated on 23 June 2025
Information subject to change