Master's Degree in Marketing and Sales, Digital Marketing pathway

OBJECTIVES
ADMISSION
PROGRAMME
AFTERWARDS

Identity card

Diplôme national de master contrôlé par l'État

OBJECTIVES

Presentation

“Would you like to acquire solid knowledge and skills in management, marketing and digital marketing?
Choose the Digital Marketing track.
Thanks to the managerial and organisational skills you will develop and your mastery of digital tools, you will be able to understand and analyse a market and efficiently adapt your strategy to current consumer needs.
Versatile, you will master digital marketing techniques (referencing, mobile marketing, social media, etc.), traffic acquisition and audience measurement, as well as visual and editorial creation.”

Florence Euzeby

ADMISSION

PROGRAMME

  • Digital Marketing Strategy Mandatory
    • Language used for teaching

      French

    • 22h 30min (12h lectures - 10h 30min tutorials)
    • 3 ECTS credits
    • Course code

      222-1-21

  • Brand Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-22

  • Responsible Digital Technology Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-23

  • Web Technologies Mandatory
    • Language used for teaching

      French

    • 22h 30min (9h lectures - 13h 30min tutorials)
    • 2 ECTS credits
    • Course code

      222-1-31

  • Databases Mandatory
    • Language used for teaching

      French

    • 19h 30min (6h lectures - 13h 30min tutorials)
    • 2 ECTS credits
    • Course code

      222-1-32

  • Mastery of Graphic Processing Tools (InDesign) Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-33

  • Professional Conferences Mandatory
    • Language used for teaching

      French

    • 12h (12h lectures)
    • 1 ECTS credit
    • Course code

      222-1-41

  • Team Management Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-11

  • Responsible Marketing Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-1-12

  • Project Management Mandatory
    • Language used for teaching

      French

    • 24h (6h lectures - 18h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-13

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-01

  • Research and Study Methodology Mandatory
    • Language used for teaching

      French

    • 15h (6h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-02

  • Mastery of the Spreadsheet Mandatory
    • Language used for teaching

      French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-03

  • Qualitative Studies Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-1-04

  • Introduction to SEO and Generative Engine Optimization Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-21

  • Quantitative Studies 1 Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-22

  • Data Scraping and Wrangling Mandatory
    • Language used for teaching

      French

    • 22h 30min (4h 30min lectures - 18h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-23

  • Marketing and Innovation in Services Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-11

  • Economic Environment of the Digital Sector Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      222-2-12

  • Consumer Behaviour in the Digital Age Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-13

  • Digital law Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-14

  • Research Thesis Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-2-04

  • Internship (10 weeks) Mandatory
    • Language used for teaching

      French

    • 10 ECTS credits
    • Course code

      222-2-05-STAG

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 1 ECTS credit
    • Course code

      222-2-01

  • Mastery of Graphic Processing Tools (Photoshop) Mandatory
    • Language used for teaching

      French

    • 10h 30min (10h 30min tutorials)
    • 1 ECTS credit
    • Course code

      222-2-02

  • AI Tools for Digital Marketing Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 1 ECTS credit
    • Course code

      222-2-03

  • Quantitative Methods 2 Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-31

  • Analytics and Digital Performance Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-32

  • Data Visualisation Mandatory
    • Language used for teaching

      French

    • 19h 30min (4h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-33

  • Responsible Influencer Marketing Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-21

  • Brand content Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-22

  • Management of Innovative Digital Projects 1 (Web, Mobile, IoT) Mandatory
    • Language used for teaching

      French

    • 21h (6h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-11

  • Mobile Marketing and the Internet of Things Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-12

  • Advanced SEO and Generative Engine Optimization (GEO) Strategies Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-13

  • Paid Search Advertising Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-14

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-01

  • Video Format Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-02

  • Social Media and Community Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-21

  • E-Pub (affiliation, display...) Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-22

  • Direct Marketing and E-mailing Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-23

  • Management of Innovative Digital Projects 2 (Web, Mobile, IoT) Mandatory
    • Language used for teaching

      French

    • 9h (3h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-11

  • Conversion and UX Design Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-12

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      English - French

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-01

  • Research Thesis (Initial Training) Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-4-02

  • Internship (12 weeks) (initial) Mandatory
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      222-4-04-STAG

  • Research Thesis (Work-Study Students) Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-4-03

  • Company Assignment (Work-Study Students) Mandatory
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      222-4-05

AFTERWARDS

Activity areas

  • Bank, insurance
  • Communication, media
  • Computers, Web, Images, Telecommunications
  • Management, business management, accounting
  • Marketing
  • Trade, distribution
Registration

IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

Send a message

Go to the website
Updated on 6 November 2026
Information subject to change