Master's Degree in Marketing and Sales - Digital Marketing Track

OBJECTIVES
ADMISSION
PROGRAMME
AFTERWARDS

Identity card

Diplôme national de master contrôlé par l'État

OBJECTIVES

Presentation

“Would you like to acquire solid knowledge and skills in management, marketing and digital marketing?
Choose the Digital Marketing track.
Thanks to the managerial and organisational skills you will develop and your mastery of digital tools, you will be able to understand and analyse a market and efficiently adapt your strategy to current consumer needs.
Versatile, you will master digital marketing techniques (referencing, mobile marketing, social media, etc.), traffic acquisition and audience measurement, as well as visual and editorial creation.”
Julien VIAU
Jean-Charles RICO

ADMISSION

PROGRAMME

  • Modern Foreign Language: English Mandatory
    • Language used for teaching

      French - English

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-01

  • Research Methodology Mandatory
    • Language used for teaching

      French

    • 27h (9h lectures - 9h tutorials - 9h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-02

  • Spreadsheet Skills Mandatory
    • Language used for teaching

      French

    • 18h (12h tutorials - 6h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-1-03

  • Web Technologies Mandatory
    • Language used for teaching

      French

    • 31h 30min (9h lectures - 13h 30min tutorials - 9h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-31

  • Database Mandatory
    • Language used for teaching

      French

    • 19h 30min (6h lectures - 13h 30min tutorials)
    • 3 ECTS credits
    • Course code

      222-1-32

  • Mastering Graphic Design Softwares (InDesign) Mandatory
    • Language used for teaching

      French

    • 16h 30min (10h 30min tutorials - 6h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-1-33

  • Marketing and Service Innovation Mandatory
    • Language used for teaching

      French

    • 30h (15h lectures - 9h tutorials - 6h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-21

  • Brand Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-22

  • Qualitative Research Mandatory
    • Language used for teaching

      French

    • 24h (15h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-1-23

  • Team Management Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-11

  • Marketing Plan Mandatory
    • Language used for teaching

      French

    • 27h (12h lectures - 9h tutorials - 6h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-1-12

  • Project Management Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 12h tutorials)
    • 2 ECTS credits
    • Course code

      222-1-13

  • Conférences complémentaires M1 Marketing Digital Course option
    • Language used for teaching

      French

    • 18h (18h lectures)
    • Course code

      222-2-01-HM

  • Rescue Project Jean Monnet: Resilience, Climate Change and European Union Course option
    • Language used for teaching

      French

    • 40h (40h lectures)
    • 7 ECTS credits
    • Course code

      000-0-01

  • Modern Foreign Language: English Mandatory
    • Language used for teaching

      English - French

    • 21h (21h tutorials)
    • 1 ECTS credit
    • Course code

      222-2-01

  • Mastering Graphic Design Softwares (Photoshop) Mandatory
    • Language used for teaching

      French

    • 10h 30min (10h 30min tutorials)
    • 1 ECTS credit
    • Course code

      222-2-02

  • Corporate Games Mandatory
    • Language used for teaching

      French

    • 18h (18h work in accompaniment)
    • 1 ECTS credit
    • Course code

      222-2-03

  • Dissertation Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-2-04

  • Work Placement (12 weeks) Mandatory
    • Language used for teaching

      French

    • 10 ECTS credits
    • Course code

      222-2-05-STAG

  • Online Qualitative Research (Netnography) Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-21

  • Quantitative Research 1 Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-22

  • Data Scraping and Wrangling Mandatory
    • Language used for teaching

      French

    • 19h 30min (4h 30min lectures - 15h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-23

  • Digital Marketing Strategy Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      222-2-11

  • Economic and Legal Environment of Digital Mandatory
    • Language used for teaching

      French

    • 31h 30min (15h lectures - 10h 30min tutorials - 6h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-2-12

  • Consumer Behaviour in the Digital Age Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-13

  • Droit du numérique Mandatory
    • Language used for teaching

      French

    • 15h (9h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      222-2-14

  • Modern Foreign Language: English Mandatory
    • Language used for teaching

      French - English

    • 21h (21h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-01

  • Advanced Spreadsheet Skills Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-02

  • Video Formats Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-03

  • Quantitative Research 2 Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-31

  • Analytics and Digital Performance Mandatory
    • Language used for teaching

      French

    • 21h (9h lectures - 9h tutorials - 3h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-3-32

  • Data Visualisation Mandatory
    • Language used for teaching

      French

    • 19h 30min (4h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-33

  • Responsible Influence Marketing Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 3 ECTS credits
    • Course code

      222-3-21

  • Brand Content Mandatory
    • Language used for teaching

      French

    • 24h (9h lectures - 9h tutorials - 6h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-3-22

  • Innovative Digital Project Management 1 (Internet, Mobile, IoT) Mandatory
    • Language used for teaching

      French

    • 30h (6h lectures - 12h tutorials - 12h work in accompaniment)
    • 3 ECTS credits
    • Course code

      222-3-11

  • Marketing and Internet of Things Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-12

  • Search Engine Optimisation Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-13

  • Search Engine Advertising Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-3-14

  • Conférences complémentaires M2 Marketing Digital Course option
    • Language used for teaching

      French

    • 6h (6h lectures)
    • Course code

      222-4-01-HM

  • Rescue Project Jean Monnet: Resilience, Climate Change and European Union Course option
    • Language used for teaching

      French

    • 40h (40h lectures)
    • 7 ECTS credits
    • Course code

      000-0-01

  • Social Media and Community Management Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-21

  • Online Advertising (affiliation, display...) Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-22

  • Direct Marketing and E-Mail Campaign Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-23

  • Innovative Digital Project Management 2 (internet, mobile, IoT) Mandatory
    • Language used for teaching

      French

    • 24h (3h lectures - 9h tutorials - 12h work in accompaniment)
    • 2 ECTS credits
    • Course code

      222-4-11

  • Conversion and UX design Mandatory
    • Language used for teaching

      French

    • 21h (12h lectures - 9h tutorials)
    • 2 ECTS credits
    • Course code

      222-4-12

  • Digital Responsibility and Business Ethics Mandatory
    • Language used for teaching

      French

    • 18h (9h lectures - 9h tutorials)
    • 1 ECTS credit
    • Course code

      222-4-13

  • Modern Foreign Language: English Mandatory
    • Language used for teaching

      French - English

    • 21h (21h tutorials)
    • 1 ECTS credit
    • Course code

      222-4-01

  • Dissertation Course option
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-4-02

  • Dissertation (Work-Study Programme) Course option
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      222-4-03

  • Work Placement (12 weeks) Course option
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      222-4-04-STAG

  • Work Experience Assignment (Work-Study Programme) Course option
    • Language used for teaching

      French

    • 15 ECTS credits
    • Course code

      222-4-05

AFTERWARDS

Activity areas

  • Bank, insurance
  • Communication, media
  • Computers, Web, Images, Telecommunications
  • Management, business management, accounting
  • Marketing
  • Trade, distribution
Registration

IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

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Updated on 13 November 2024
Information subject to change