Bachelor's Degree in Business Administration

Identity card

Diplôme national de licence contrôlé par l'État

OBJECTIVES

Presentation

“The Bachelor’s degree in Management is resolutely business-oriented, providing you with a knowledge base in organisational management adapted to future developments in companies and their economic, legal and social environment.
You will develop a taste for entrepreneurship and innovation, the ability to take initiatives, to make decisions and take action, and to work as part of a team.
You will acquire the knowledge and skills needed to be independent, responsible and accountable in the functions you perform.
You will master the useful aspects of management: bookkeeping, analysing summary documents, drawing up a forecast budget, mastering new information and communication technologies (NICTs), leading and coordinating teams, devising a marketing strategy and action plan, choosing a legal structure and drawing up the overall strategic diagnosis of a company.
In the third year, you can choose to specialise in:
-  Accounting and management;
-  Marketing and communication;
-  Hospitality and tourism;
-  or opt for a Finance, Banking and Insurance (FBA) track (degree apprenticeship only).
After completing this course, you can go on to study for a Master’s degree or look for a position such as marketing assistant, product manager assistant, accounting assistant, banking and insurance customer adviser, etc.”
Sophie TARASCOU (Head of Programme Studies and Year 1 Course Leader)
Cécile CRISTAU (Year 2 Course Leader)
Rose TOKI (Year 3 Course Leader)

Sophie Tarascou (Directrice d’études et L1)

Cécile Cristau (L2)

Rose Toki (L3)

ADMISSION

PROGRAMME

Parcours général

  • Introduction to Management Sciences Mandatory
    • Language used for teaching

      French

    • 30h (30h lectures)
    • 5 ECTS credits
    • Course code

      120-1-11

  • History of Management Thought and Techniques Mandatory
    • Language used for teaching

      French

    • 24h (24h lectures)
    • 3 ECTS credits
    • Course code

      120-1-12

  • Introduction to Law Mandatory
    • Language used for teaching

      French

    • 21h (21h lectures)
    • 3 ECTS credits
    • Course code

      120-1-21

  • Economic Theories and Contemporary Challenges Mandatory
    • Language used for teaching

      French

    • 30h (18h lectures - 12h tutorials)
    • 4 ECTS credits
    • Course code

      120-1-22

  • Spreadsheet Fundamentals Mandatory
    • Language used for teaching

      French

    • 12h (12h tutorials)
    • 2 ECTS credits
    • Course code

      120-1-23

  • Microeconomics Mandatory
    • Language used for teaching

      French

    • 27h (15h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      120-1-31

  • Written and Oral Expression Mandatory
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      120-1-32

  • Accounting Fundamentals Mandatory
    • Language used for teaching

      French

    • 27h (15h lectures - 12h tutorials)
    • 4 ECTS credits
    • Course code

      120-1-33

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      120-1-01

  • Support for the success of my project 1 Mandatory
    • Language used for teaching

      French

    • 9h (3h lectures - 6h tutorials)
    • 2 ECTS credits
    • Course code

      120-1-02

  • Geopolitics Mandatory
    • Language used for teaching

      French

    • 21h (21h lectures)
    • 3 ECTS credits
    • Course code

      120-2-51

  • Espanol aplicado a la empresa Mandatory
    • Language used for teaching

      French - Spanish

    • 24h (24h tutorials)
    • 3 ECTS credits
    • Course code

      120-2-52

  • Geopolitics Mandatory
    • Language used for teaching

      French

    • 21h (21h lectures)
    • 3 ECTS credits
    • Course code

      120-2-41

  • Sociology of Consumption Mandatory
    • Language used for teaching

      French

    • 24h (24h lectures)
    • 3 ECTS credits
    • Course code

      120-2-42

  • Commercial Law Mandatory
    • Language used for teaching

      French

    • 30h (18h lectures - 12h tutorials)
    • 4 ECTS credits
    • Course code

      120-2-21

  • Marketing: History and Contemporary Realities Mandatory
    • Language used for teaching

      French

    • 24h (24h lectures)
    • 3 ECTS credits
    • Course code

      120-2-22

  • Commercial Negotiation Mandatory
    • Language used for teaching

      French

    • 30h (12h lectures - 18h tutorials)
    • 4 ECTS credits
    • Course code

      120-2-23

  • General Accounting Mandatory
    • Language used for teaching

      French

    • 42h (24h lectures - 18h tutorials)
    • 5 ECTS credits
    • Course code

      120-2-11

  • Statistics 1 Mandatory
    • Language used for teaching

      French

    • 30h (15h lectures - 15h tutorials)
    • 4 ECTS credits
    • Course code

      120-2-12

  • PIX Preparation Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      120-2-01

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      120-2-02

  • International trades Mandatory
    • Language used for teaching

      English - French

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-3-51

  • Sales and negociation Mandatory
    • Language used for teaching

      English - French

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      120-3-52

  • Entorno economico y empresarial en Espana y America Latina Mandatory
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      120-3-53

  • Organisation Theory Mandatory
    • Language used for teaching

      French

    • 24h (24h lectures)
    • 3 ECTS credits
    • Course code

      120-3-41

  • The Manager Facing Digital and Environmental Challenges Mandatory
    • Language used for teaching

      French

    • 21h (21h lectures)
    • 3 ECTS credits
    • Course code

      120-3-42

  • Social Law Mandatory
    • Language used for teaching

      French

    • 30h (18h lectures - 12h tutorials)
    • 4 ECTS credits
    • Course code

      120-3-21

  • Company Law Mandatory
    • Language used for teaching

      French

    • 30h (18h lectures - 12h tutorials)
    • 4 ECTS credits
    • Course code

      120-3-22

  • Strategic Marketing Mandatory
    • Language used for teaching

      French

    • 33h (18h lectures - 15h tutorials)
    • 4 ECTS credits
    • Course code

      120-3-11

  • Quantitative Management Techniques Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      120-3-12

  • Financial Mathematics Mandatory
    • Language used for teaching

      French

    • 27h (15h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      120-3-13

  • Probability Mandatory
    • Language used for teaching

      French

    • 15h (4h 30min lectures - 10h 30min tutorials)
    • 2 ECTS credits
    • Course code

      120-3-14

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      120-3-01

  • Support for the success of my project 2 Mandatory
    • Language used for teaching

      French

    • 6h (1h 30min lectures - 4h 30min tutorials)
    • 1 ECTS credit
    • Course code

      120-3-02

  • Digital Tools Mandatory
    • Language used for teaching

      French

    • 13h 30min (13h 30min practical work)
    • 1 ECTS credit
    • Course code

      120-3-03

  • Introduction to international marketing Mandatory
    • Language used for teaching

      English - French

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-4-51

  • Management and environment Mandatory
    • Language used for teaching

      French - English

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-4-52

  • Comercio internacional 1 Mandatory
    • Language used for teaching

      French - Spanish

    • 15h (15h tutorials)
    • 2 ECTS credits
    • Course code

      120-4-53

  • Innovation Management Mandatory
    • Language used for teaching

      French

    • 18h (18h lectures)
    • 3 ECTS credits
    • Course code

      120-4-41

  • Entrepreneurship Mandatory
    • Language used for teaching

      French

    • 12h (6h lectures - 6h tutorials)
    • 3 ECTS credits
    • Course code

      120-4-42

  • Tax Law Mandatory
    • Language used for teaching

      French

    • 27h (15h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      120-4-21

  • Statistics 2 Mandatory
    • Language used for teaching

      French

    • 28h 30min (15h lectures - 13h 30min tutorials)
    • 3 ECTS credits
    • Course code

      120-4-22

  • Web Technologies Mandatory
    • Language used for teaching

      French

    • 24h (9h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-4-31

  • Project Mandatory
    • Language used for teaching

      French

    • 6h (6h lectures)
    • 2 ECTS credits
    • Course code

      120-4-32

  • Management Accounting Mandatory
    • Language used for teaching

      French

    • 39h (21h lectures - 18h tutorials)
    • 5 ECTS credits
    • Course code

      120-4-11

  • Operational Marketing Mandatory
    • Language used for teaching

      French

    • 33h (18h lectures - 15h tutorials)
    • 4 ECTS credits
    • Course code

      120-4-12

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 18h (18h tutorials)
    • 2 ECTS credits
    • Course code

      120-4-01

  • Business game Mandatory
    • Language used for teaching

      French

    • 25h 30min (4h 30min lectures - 21h tutorials)
    • 2 ECTS credits
    • Course code

      120-4-02

  • Corporate communication Mandatory
    • Language used for teaching

      English - French

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-5-51

  • Organizational behaviors Mandatory
    • Language used for teaching

      English - French

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-5-52

  • Transporte internacional de mercancias Mandatory
    • Language used for teaching

      French - Spanish

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-5-53

  • Tourism Market and Trends Mandatory
    • Language used for teaching

      French

    • 54h (24h lectures - 30h tutorials)
    • 6 ECTS credits
    • Course code

      120-5-71

  • Advanced Accounting Mandatory
    • Language used for teaching

      French

    • 30h (12h lectures - 18h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-41

  • Taxation Mandatory
    • Language used for teaching

      French

    • 24h (12h lectures - 12h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-42

  • Designing and Developing a Responsible Offer Mandatory
    • Language used for teaching

      French

    • 27h (12h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-81

  • Social and Economic Challenges of the Environment Mandatory
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-82

  • Designing and Developing a Responsible Offer Mandatory
    • Language used for teaching

      French

    • 27h (12h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-61

  • Omnichannel Distribution Mandatory
    • Language used for teaching

      French

    • 27h (12h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-62

  • Corporate Finance Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-11

  • Information Systems Management Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-12

  • Marketing Studies Mandatory
    • Language used for teaching

      French

    • 30h (15h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-31

  • Strategy of Organisations: Businesses, Social and Solidarity Economy, NGOs, Administrations Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-32

  • Supply Chain Management Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-21

  • Human Resources Management Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-22

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 21h (3h lectures - 18h tutorials)
    • 2 ECTS credits
    • Course code

      120-5-01

  • Support for the success of my project 3 Mandatory
    • Language used for teaching

      French

    • 6h (6h tutorials)
    • 1 ECTS credit
    • Course code

      120-5-02

  • Business Cases Mandatory
    • Language used for teaching

      French

    • 15h (15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-03

  • Substainable coastal development Mandatory
    • Language used for teaching

      English - French

    • 15h (15h lectures)
    • 2 ECTS credits
    • Course code

      120-6-51

  • Project Mandatory
    • Language used for teaching

      English - French

    • 3h (3h lectures)
    • 2 ECTS credits
    • Course code

      120-6-52

  • Negociaci n internacional Mandatory
    • Language used for teaching

      French - Spanish

    • 12h (12h lectures)
    • 2 ECTS credits
    • Course code

      120-6-53

  • Tourist Accommodation Mandatory
    • Language used for teaching

      English

    • 57h (27h lectures - 30h tutorials)
    • 6 ECTS credits
    • Course code

      120-6-71

  • Financial Management Mandatory
    • Language used for teaching

      French

    • 28h 30min (13h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-6-41

  • Environmental Accounting and Finance Mandatory
    • Language used for teaching

      French

    • 28h 30min (13h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-6-42

  • Environmental Accounting and Finance Mandatory
    • Language used for teaching

      French

    • 28h 30min (13h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-6-81

  • Project Mandatory
    • Language used for teaching

      French

    • 3h (3h lectures)
    • 3 ECTS credits
    • Course code

      120-6-82

  • Communication 360 Mandatory
    • Language used for teaching

      French

    • 28h 30min (13h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-6-61

  • Introduction to Digital Marketing Mandatory
    • Language used for teaching

      French

    • 28h 30min (13h 30min lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-6-62

  • Social Marketing Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 4 ECTS credits
    • Course code

      120-6-21

  • Social and Environmental Responsibility of Organisations Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 4 ECTS credits
    • Course code

      120-6-22

  • Internship (6 to 8 weeks) Mandatory
    • Language used for teaching

      French

    • 6 ECTS credits
    • Course code

      120-6-02-STAG

  • Management Control Mandatory
    • Language used for teaching

      French

    • 39h (24h lectures - 15h tutorials)
    • 4 ECTS credits
    • Course code

      120-6-11

  • Team management Mandatory
    • Language used for teaching

      English - French

    • 28h 30min (15h lectures - 13h 30min tutorials)
    • 4 ECTS credits
    • Course code

      120-6-12

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French - English

    • 21h (3h lectures - 18h tutorials)
    • 2 ECTS credits
    • Course code

      120-6-01

Parcours double diplomation BUT_L3

  • Designing and Developing a Responsible Offer Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-61B

  • Omnichannel Distribution Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-62B

  • Corporate Finance Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-11B

  • Information Systems Management Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-12B

  • Marketing Studies Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-31B

  • Strategy of Organisations: Businesses, Social and Solidarity Economy, NGOs, Administrations Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-32B

  • Supply Chain Management Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-21

  • Human Resources Management Mandatory
    • Language used for teaching

      French

    • 36h (21h lectures - 15h tutorials)
    • 3 ECTS credits
    • Course code

      120-5-22

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      120-5-01B

  • Support for the success of my project 3 Mandatory
    • Language used for teaching

      French

    • 1 ECTS credit
    • Course code

      120-5-02B

  • Business Cases Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-5-03B

  • Communication 360 Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-6-61B

  • Introduction to Digital Marketing Mandatory
    • Language used for teaching

      French

    • 3 ECTS credits
    • Course code

      120-6-62B

  • Social Marketing Mandatory
    • Language used for teaching

      French

    • 25h 30min (15h lectures - 10h 30min tutorials)
    • 4 ECTS credits
    • Course code

      120-6-21

  • Social and Environmental Responsibility of Organisations Mandatory
    • Language used for teaching

      French

    • 4 ECTS credits
    • Course code

      120-6-22B

  • Internship Mandatory
    • Language used for teaching

      French

    • 6 ECTS credits
    • Course code

      120-6-02B-STAG

  • Management Control Mandatory
    • Language used for teaching

      French

    • 39h (24h lectures - 15h tutorials)
    • 4 ECTS credits
    • Course code

      120-6-11

  • Team management Mandatory
    • Language used for teaching

      English - French

    • 28h 30min (15h lectures - 13h 30min tutorials)
    • 4 ECTS credits
    • Course code

      120-6-12

  • Foreign Language 1 English Mandatory
    • Language used for teaching

      French

    • 2 ECTS credits
    • Course code

      120-6-01B

INTERNATIONAL

You can take part in an internship or study period abroad through exchange partnerships:

  • Erasmus+ program for European Union countries
  • La Rochelle Université’s international cooperation agreements with foreign universities in other parts of the world.

AFTERWARDS

Activity areas

  • Bank, insurance
  • Computers, Web, Images, Telecommunications
  • Management, business management, accounting
  • Marketing
  • Tourism
  • Trade, distribution

IAE La Rochelle

39 rue François de Vaux De Foletier

17024 La Rochelle cedex 1

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Updated on 6 November 2026
Information subject to change